Since its inception, Xbox Game Pass skeptics have wondered whether Microsoft’s popular subscription program is too good to be true. With Xbox generally reluctant to share hard numbers, watchers have speculated that the service will be treated as a loss leader in an attempt to build as many subscriptions as possible.
But during a press lightning bolt aimed at promoting the 20th anniversary of today’s Xbox, Xbox executive vice president Phil Spencer said it won’t even if subscriber growth slows. Instead, he said the service was “very, very sustainable” and “continues to grow”.