Fri. Dec 3rd, 2021


  • Lumen, the first app-only dating site for those over 50, points out that 41% of dates struggle to predict someone’s age, 21% often think they are older than they are.
  • New series of royalty-free “age-appropriate” images released to combat the stigma of “old age”

One is perhaps best known as Captain Jack Sparrow, the other as the leader of the Avengers – but although both Johnny Depp and Robert Downey Jnr are in their mid-fifties, the majority of British partners consider themselves younger, which highlights a lower dating age and Image challenge in Great Britain.

With Wolverine and Greatest Showman Film superstar Hugh Jackman turns 50 on Friday (October 12th) – new research shows that Brits are finding it increasingly difficult to guess the age of people from their photos. Lumen, the very first app-only dating platform for the over 50s, has highlighted the trends and needs of this age group in the dating scene while outlining its “anti-ageism” mission to those associated with that group End misperceptions.

Lumen App (1)

Lumen App (1)

The app found that over 41% find it very difficult to predict someone’s age simply by looking at a photo of them, with 21% often thinking that ordinary people are older than them, which they blame Hollywood for To use older actors as players, younger characters.

To test this, Lumen asked a panel of datterns to estimate the ages of eight famous Hollywood actors. The results show that the public is far from clear: Over 60% think 55-year-old Johnny Depp is under 50, 63% think 53-year-old Robert Downey Jnr is under 50, and almost half (46% ) thinks 56-year-old Tom Cruise is under 50. In fact, fewer than a quarter of the 1,300 people surveyed put the celebrities in their correct age group of five.

age

% who thought he was under 50

% who thought he was over 50

Chris Hemsworth

35

90%

10%

Matt Damon

47

91%

9%

Hugh Jackman

49

61%

39%

Will Smith

50

59%

41%

Robert Downey Jnr

53

63%

37%

Johnny Depp

55

60%

40%

Tom Cruise

56

46%

54%

George Clooney

57

21%

79%

And the problem isn’t just identifying movie stars. In testing the app, Lumen found that many people associate images of people in their sixties and seventies with their fifties.

Charly Lester, Co-Founder of Lumen, said:
“Our goal at Lumen is to shed light on images and realities that truly reflect today’s 50+, not just a Hollywood version of them.”

“It’s not easy to age someone based on their image, especially since the entertainment industry is constantly using older men to play younger roles. Given that Will Smith has just turned 50 and Hugh Jackman turns 50 this month, we were curious to see what British dates thought her real age was. “

To reflect the reality of what it means to be over 50 today, Lumen created a library of copyright-free images that accurately captures the vibrancy of this demographic and is intended to be copied by other brands.

Lumen believes this is a deeper problem as current depictions of those over 50 miss the mark, with stereotypical stock images and misleading language that don’t capture the fun and adventure of a single and over 50. Only one in five (21%) of the age group According to a study by YouGov, 50 and more believe that the representations of the brands in their age group are correct.

Charly Lester continued:
“Of course, our app is primarily about the authenticity of images. To make sure everyone on the platform is real, we let each new user take a selfie when they join, which is compared to the photos they use on their profile. Everyone in the app needs to have at least three profile photos so people can see what they really look like. “

Technology is central to this process, and Lumen uses a specially designed algorithm to rate the selfie image and authenticate with the other images provided, as well as highlight the person’s likely age.

-End-

For more information, please contact Gee Wong on 020 3176 4721 or at gee.wong@kaizo.co.uk

About lumens
Lumen is the first app-only dating platform for over-50s specifically designed to meet real like-minded singles.

The app builds on the insights of existing dating services to provide a safe, welcoming, and age-appropriate dating community for more than 80 million single men and women over the age of 50 worldwide. Lumen offers 100% verified photos with detailed profiles, including at least three photos, and is designed to encourage meaningful conversations.

Lumen was founded by Antoine Argouges, who spent years developing products and solutions for some of the world’s largest dating apps, and Charly Lester, a leading expert in the dating industry. previously Dating Editor at The Guardian and Founder and CEO of The Dating Awards.

Lumen is available to users in the UK and can now be downloaded for free from the App Store and Google Play Store.



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