Stockholm / Stephanskirchen Yesterday MARC O’POLO celebrated a legendary ORGANIC LAUNCH PARTY in Stockholm with the help of top DJ Peggy Gou and around 300 international guests from the fashion scene. The event marked the start of the brand’s Spring / Summer 2020 campaign and the launch of its MODERN BIO PRODUCTs.
The trip to the unusual venue, which was kept secret until the very last moment, marked an exciting start to the event. Shuttles took the guests to the VR studio in a remote industrial park. Between the towering industrial buildings, an old steel door opened to let in those on the exclusive guest list: international fashion icons such as Caro Daur, Pernille Teisbaek, Sophia Roe, Jan Quammie, Carlijn Jacobs, Imruh Asha, Sasha Panika, Kosta Kara, Rabea Schif and many more with hipsters from Stockholm in the unpolished location. Local DJs and especially the international DJ Peggy Gou created a relaxed atmosphere with their sets.
MARC O’POLO celebrates its ORGANIC LAUNCH PARTY with Peggy Gou in Stockholm
The party was on everyone’s lips for weeks, also thanks to the secret location, the exclusive guest list and the headline DJ. Before the main launch, the fashion audience gathered in the new MARC O’POLO concept store in Stockholm – Humlegardsgatan 19 – for a warm-up event. In addition to the new monothematic store concept with minimalist design, the premium modern casual brand with Scandinavian roots presents its MODERN ORGANIC PRODUCTs. This collection is made entirely from organic cotton and is the focus of the latest campaign, led by Mikael Jansson and featuring Anna Ewers, Fei Fei Sun, Parker van Noord and Keiron Caynes.
The absolute highlight of the collection is an organic overshirt with artwork from the exclusive ORGANIC LAUNCH PARTY. Several pieces from the limited party edition were worn by guests who danced to Peggy Gous beat on yesterday’s dance floor.
Video BIO LAUNCH PARTY: https://youtu.be/SD2dc41sJ1E
Pictures BIO LAUNCH PARTY: https://drive.google.com/drive/folders/1GDpjfnmTAagpwEdf-eDYoIx0VGwGtYEU
Images concept store: https://drive.google.com/drive/folders/1EBQLuM4BnpRkl_iYsar9o03qgWM-sCRt?usp=sharing
About MARC O’POLO
MARC O’POLO stands for Premium Contemporary Modern Casual Wear. Founded in Stockholm in 1967, the MARC O’POLO world today includes the collections MARC O’POLO Modern Casual, MARC O’POLO DENIM, MARC O’POLO shoes and MARC O’POLO accessories as well as the licensed collections MARC O’POLO bodywear, beachwear, Eyewear, Home, Junior and Legwear. www.marc-o-polo.com
Kristin Lauer, Hofgartenstrasse 1, D-83071 Stephanskirchen
Tel .: +49 (0) 8036 90-1079, KristinLauer@marc-o-polo.com