The Amazon Vine program gives product testers free products that they can review and then review on the online retailer’s platform. Customers often recognize Vine member reviews because the reviews are particularly detailed and in-depth. They are designed to be rated by users as “helpful” or “useless” and serve as a guide before making a purchase.
Reviewers are not Amazon employees, but selected customers who are in the ““-Club. In principle, therefore, it is possible for every Amazon customer to receive free products and evaluate them online.