Stephanskirchen, February 21, 2019 – MARC O’POLO presents its spring / summer 2019 campaign with an international premiere: Top model Anna Ewers for the first time in front of the camera with her sisters Andrea and Antonia Ewers.
Anna Ewers. One of the world’s most popular and successful models. Sometimes serious, sometimes laughing, always true to yourself. To be in front of the camera with her sisters for the first time. Three sisters who are friends. Also at Anna’s side: Julian Schneyder. Modern and edgy, with natural casualness. Behind the camera: Alasdair McLellan, whose analog photographs create intimacy and at the same time leave space for the protagonists.
MARC O’POLO S / S19 campaign
MARC O’POLO explores the topic of friendship with his S / S19 Friends campaign. Everything you need.
“Friendship. That is what really matters in life. A topic that hits the zeitgeist and reflects the values of MARC O’POLO,” says Susanne Schwenger, CPO of MARC O’POLO.
Friends. They are allies, companions, confidants. And in times like these, they’re more important than ever. Friends share memories, a good dinner, a favorite sweater, a problem. Sometimes they even share the parents. Like top model Anna Ewers and her sisters Andrea and Antonia. Everyone is a strong woman with their own direction. What matters is their cohesion. They have the feeling of being at home together. Intimate, familiar, relaxed. Sometimes you just need friends.
Friends. The MARC O’POLO campaign song.
A tribute to friendship. Composed exclusively for MARC O’POLO by Iman Orths, a fresh talent from Manchester. Iman started playing the piano at 7 and wrote her first song at 11. Your composition for the S / S19 campaign was inspired by the power of images. About Anna and her sisters. And through Iman’s close connection to her own sister, a friendship that means everything to her.
Campaign images (Copyright by MARC O’POLO // use free of charge until May 31, 2019) via https://drive.marc-o-polo.com/s/0HHlGwmTvn0dSB3
Landing page www.marc-o-polo.com/friends
– Cross-reference: Image is available at http://www.presseportal.de/bilder –
ABOUT MARC O’POLO
MARC O’POLO stands for Premium Contemporary Modern Casual Wear. Founded in Stockholm in 1967, the MARC O’POLO world today includes the collections MARC O’POLO Modern Casual, MARC O’POLO DENIM, MARC O’POLO shoes and MARC O’POLO accessories as well as the licensed collections MARC O’POLO bodywear, beachwear, Eyewear, Home, Junior and Legwear. www.marc-o-polo.com/friends
Kristin Lauer, KristinLauer@marc-o-polo.com
Anna, Andrea & Antonia Ewers and Iman Orths 100management.de // www.iman.world