Developers and publishers of online games have reported double-digit percentage growth in sales for their 12th year on the market
Wednesday February 6, 2019 – InnoGames, Germany’s leading developer and publisher of mobile and online games, today published its performance results for 2018. In line with its 12-year history, the company’s sales have again reached an all-time high. This growth was driven by mobile apps, whose sales grew 37 percent. InnoGames has also increased its EBITDA margin and demonstrated its business efficiency and sustainability in the highly competitive online gaming market.
“Our vision is to create games that players around the world can enjoy for years. 2018 was another outstanding year on our trip. The key to our success was once again our great games and the teams behind them. We are particularly proud of our strong growth in the wireless market and I would like to thank all of our players and everyone who contributed to this success. With our data-driven approach, our excellent live operation and continuous content updates, we have succeeded in increasing our daily active user base and the total playing time of our entire portfolio to an impressive 756 million hours in 2018, “explains CEO Hendrik Klindworth.
As in previous years, the markets with the highest sales for InnoGames in 2018 were the USA, Germany and France. The rise in mobile revenue is based on the success of Forge of Empires’ mobile versions of InnoGames, Elvenar, and the company’s newest mobile title, Warlords of Aternum. Across all markets, the share of mobile communications revenue was highest in the USA at around 50 percent.
“Another milestone in 2018 was the 15th anniversary of Tribal Wars, which is an amazing achievement in this fast-paced industry. We launched the game as a company before InnoGames was founded and we are very proud of the high level of loyalty our players have shown. We have exciting new mobile titles in our pipeline for 2019 and will continue to optimize our strategy with our existing titles. This is how we will continue to build InnoGames in the long term, ”concluded Klindworth.
InnoGames is Germany’s leading developer and publisher of mobile and online games. The Hamburg company is best known for Forge of Empires, Elvenar and Tribal Wars. The first mobile title from InnoGames Warlords of Aternum is a turn-based fantasy strategy game. The complete InnoGames portfolio includes seven live games and several mobile titles in production. Born as a hobby, InnoGames today has a team of 400 employees from more than 30 nations who share the passion of creating unique games that players around the world have enjoyed for years.
– Cross-reference: The picture is available from the European press photo agency epa (http://www.epa.eu) –
Peter Meyenburg (Head of PR)
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