imitate, please! Why Streaming Needs the Cable TV Model
Movements like those of Warner Bros. Discovery could therefore bear fruit. No longer to rely solely on individual platforms with very specific content, but to link portals and thus create a broader and multi-level offer.
Disney has also recently started merging individual services. In the United States, for example, it has been possible for some time to book Disney Plus, the sports platform ESPN Plus and the Hulu streaming service as a complete package.
According to a report from The Verge portal published in early November, 40% of Disney Plus subscribers in the United States have opted for this offer. It therefore seems to be well appreciated by consumers to couple the services.
The “Time” article even mentions that the streaming industry could transform into a “cable-like world”. After all, that’s exactly what classic television is: channel packages that can be reserved in addition to the regular offer if necessary.
