Today is the 20th anniversary of the Nintendo GameCube in North America, and we learn that the iconic purple color was heavily debated on Nintendo before it was released.
Speak with VGCsaid Perrin Kaplan, former vice president of marketing and corporate affairs for Nintendo, said Nintendo of America was very concerned about getting the purple color on store shelves.
“We actually suggested that purple isn’t the best to start with and [Japan] said, ‘No, we’ll use that,’ ”said Kaplan. “Then we pushed for black and silver because I don’t think anyone in the US had ever really done the color purple.”
Kaplan added that they were concerned they would get bad publicity because of the purple election.
“It wasn’t that you couldn’t bring out hardware with a different color, it was just a very… ‘feminine’ looking color. It just didn’t feel manly I guess. I remember we were very nervous at E3 that we would get bad press just because of the color. “
At the time, the late Hiroshi Yamauchi was president of Nintendo, and Kaplan said his leadership style was very different from his successor, Satoru Iwata. Kaplan said, “Under Yamauchi, we knew he was the boss,” and it seems that feedback from Nintendo of America has not been heavily considered.
In North America, the GameCube appeared in black and silver variations in addition to purple, as Kaplan says that Nintendo of America pushed for. Other regions also saw white and orange versions.
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