Berlin, November 19, 2021 – AUTODOC, a leading online retailer for vehicle parts and accessories in Europe, has signed the former Spanish soccer professional and FIFA world champion Fernando Torres as the company’s exclusive brand ambassador. Various communication activities are planned for the partnership, with a special focus on social media campaigns. These are used in Spain and Great Britain as well as in all other 25 European countries in which AUTODOC is currently active.

Fernando Torres is the brand ambassador for the online retailer AUTODOC

Fernando Torres is the brand ambassador for the online retailer AUTODOC

“I am very pleased that we have been able to win Fernando Torres as our brand ambassador and partner. He is not only a top athlete and superstar, known and loved all over Europe and around the world, but also authentic and ambitious and always on his feet despite his great achievements on site, “said Max Wegner, co-founder and member of the supervisory board of AUTODOC.” Although he had difficult starting conditions, he has fulfilled his dream – an experience that we founders share with him. As he is also a car enthusiast, he is the perfect representative for AUTODOC “, says Wegner.

“I am very happy about the partnership with AUTODOC and our upcoming projects. I’m really impressed with the story behind the company and I can identify with the passion the founders put into building it from the ground up. AUTODOC is a great company with a fascinating history of growth, providing excellent service to car enthusiasts across Europe. I am very happy to be working with the AUTODOC team, “said Fernando Torres.

AUTODOC is a leading online dealer for vehicle parts and accessories in Europe. The company was founded in 2008 by Alexej Erdle, Max Wegner and Vitalij Kungel in Berlin and has been growing dynamically every year since then. In 2020 AUTODOC achieved sales of over 842 million euros (2019: 612 million euros). AUTODOC has 4 million products for 166 car brands in its range. AUTODOC is active in 27 European countries with 4,600 employees at five locations.

About Fernando Torres
Fernando Jose Torres Sanz is a former Spanish soccer player who played as a striker. He is considered a legend at Atlético de Madrid and the Spanish national football team. He is the current assistant coach of Atlético de Madrid Juvenil A.

Torres began his career at Atlético de Madrid and rose through their youth system to the first team, where he made his debut in 2001. After playing some outstanding seasons at Atlético, he began his successful phase far away from his beloved club. He played for Liverpool, Chelsea and AC Milan and retired from Sagan Tosu in 2019, where he was unanimously honored by the football world. During his career he scored 302 goals in 879 professional appearances.

Torres made his senior national team debut at the age of 19 and made 110 appearances as a national team player, scoring 38 goals. He holds a number of gold medals for the four most prestigious tournaments in Europe and the world: a World Cup, two European Championships, a UEFA Champions League and two UEFA Europa Leagues.

Lutz Kordges
VP Communication and Sustainability
Kurfürstendamm 22
10719 Berlin
Tel .: +49 30 863201972

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