Every day we come across countless brands or brand names. Because apart from the logo, one of the most important aspects that distinguishes a brand is its name. Some brands are easier to communicate verbally, but especially in writing. This includes, for example, “CHIP”.
Others, on the other hand, we usually spell fundamentally wrong – especially if the global companies behind them don’t come from our culture. Hand on heart: “Would you spontaneously ask to type ‘Huawei’, ‘Huwaei’ or ‘Huwai’ in the Google search box when looking for devices from the famous Chinese smartphone manufacturer?” But rest assured: many people around the world feel the same as you or us.