London. New York. (September 10, 2018): Celebrity Intelligence, the leading platform for brand and talent partnerships, today announced a new name and renamed Influencer Intelligence as it merges with sister company Econsultancy, a leading exponent in digital marketing.

Jane Turner, Managing Director of Centaur Media, the parent company of the two merging companies, said: “The combination has created a powerful company for delivering integrated marketing solutions that enable professional marketers to drive digital communications more effectively and the emerging power of real verified market influencers to use.” . It’s an exciting time for influencer intelligence as we continue to innovate in response to the rapidly evolving digital landscape. Our customers will benefit a lot from the enormous possibilities that our new influencer solution in connection with the digital range of services from Econsultancy opens up for them. “

Influencing intelligence logo

Influencing intelligence logo

Influencer Intelligence’s new immersive and insightful offering enables marketers to take a more analytical and thoughtful approach to influencer marketing that better reflects the changing expectations of a generation of digital consumers who prefer relatable, more authentic content that is about their brands and Media provided are trust.

“From the performance of social engagement, personal interests, personality archetypes and detailed target group data for each of the 100,000 talent profiles on the platform to the tailored project support provided by the company’s consulting service, the new Influencer Intelligence was developed to help marketers become authentic be transparent and tailored campaigns that resonate with target audiences and improve the ROI of each campaign, ”said Megan Falconer-Taylor, Product Director of Influencer Intelligence.

The new brand identity, along with the diversified and competitive product offering, reflects Influencer Intelligence’s continued commitment to provide the best data, insights, and intelligence to advance the talent marketing industry.


About influencer intelligence
Influencer Intelligence is a powerful data intelligence tool that combines the knowledge and insights marketers need to develop a successful celebrity and influencer marketing strategy.

From emerging talent to established flavor makers, influencer intelligence helps companies around the world discover and connect with only the most relevant celebrities and influencers.

For more information, please contact:
Priyanka Mehra-Dayal, Senior Content Marketing Manager, Influencer Intelligence

Instagram: @influencerintelligence
Twitter: @influencerintel

Source link

By admin