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This year’s regularly scheduled Call of Duty entry – Call of Duty: Vanguard – doesn’t seem as hot in terms of sales as previous Call of Duty games. A big reason for this can be that everyone is just too busy with other games.
GamesIndustry.biz, in collaboration with PAX and EGX, conducted a survey of 671 participants at gaming conventions about their Call of Duty buying habits in the past few months. Of those, 284 said they had bought a Call of Duty game in the past five years – but only 59 (21%) of that group said they had bought Vanguard.
Call of Duty: Vanguard roadmap screenshots
Of the remaining group that recently bought a Call of Duty game but didn’t buy a Vanguard, more than half of those surveyed (55%) said they were already too busy playing other games.
In fact, many of the respondents seemed to have other games on their minds. 34 percent said they’d played too much Call of Duty lately, and 14 percent said they were already happy with Call of Duty: Warzone. Another 11% said they were specifically waiting for another game to play, with some offering Battlefield 2042 and Halo: Infinite as examples.
Still others said they were put off by ratings (20%) or price (4%), not interested in World War II games (24%), not wanting Activision Blizzard for “business practices” or “treatment of employees” support (6%), found the community full of fraudsters (3%), found the single player mode not good enough (2%) or found the download size too big (2%).
While this is a small selection from game enthusiasts, an apparent apathy towards Vanguard seems to be reflected in the early sales figures. vanguard fewer units sold at launch than last year’s entry Black Ops Cold War in the UK and Europe, both in physical units (-26%) and digitally (-44%). In the same regions, however, it remains the second biggest game start of 2021 (after FIFA as usual).
It doesn’t get the best reviews either. While we thought Vanguard had a highly polished campaign, this campaign is also very short and lacking in variety, and the multiplayer wasn’t really that different from previous Call of Duties. And the critical consensus on Vanguard It seems like it’s just not quite as good as its Call of Duty brothers.
Meanwhile, fellow war shooter Battlefield 2042 does even worse, but last week it was one of the most played games on Steam. Fortunately, those surveyed who were looking for Halo Infinite look like they’re expecting something special.
Rebekah Valentine is a news reporter for IGN. You can find her on Twitter @duckvalentine.