The discounter Aldi Süd wants to adapt the recipes of its children’s products such as yogurts, drinks or cereals to the guidelines of the World Health Organization (WHO) by the end of 2025. The company announced this on Wednesday at the request of the German press agency. The discounter is committed to conscious eating and promotes health and sustainability-conscious marketing to children.
The WHO nutrient profiles rate foods according to their nutritional composition, taking into account the proportions of fat, saturated fatty acids, sugar and salt, but also the calorie content, added sugars and added sweeteners. Only products considered nutritionally balanced according to this model should be marketed to children in accordance with WHO recommendations. However, a study by consumer organization Foodwatch in 2021 came to the conclusion that the majority of products advertised specifically for children contained too much sugar, fat and/or salt by WHO standards.