After only four days: Sat.1 changes the afternoon program

Things could hardly have gone worse for Sat.1 with the first week of the new Daytime airing. After just four days on the air, Unterfoehringer’s broadcaster has already thrown its plans overboard and pushed the broadcast routes back and forth. This resulted in an “optimization of audience flow”, as embellished by Sat.1 in its press release sent out on Friday morning. The thing is, in the future, they’ll be parting ways with “doppelt cooks better,” which started airing at 6 p.m. instead of 7 p.m. this week. However, the measure does not take effect immediately and not from next Monday, but only in the week after, from November 7. After market shares of 3.0, 2.6 and twice 1.8 percent in the target group, this step actually could not come fast enough, but Sat.1 clung to the issuance of been cooking for far too long anyway. Since July, it has never managed to exceed 5.2% the day before.

For the Sat.1 program from November 7, this is not the only change. Going forward, “Mein Mann kann”, which started this week, will air at 6 p.m., which has never had more than half a million viewers and only a peak of 3.4% in the 7 p.m. slot. In future, “Lenßen takes over” will switch to 7 p.m., which convinced with almost a million viewers, at least in the entire market. Although things are not going well for Ingo Lenssen in the target group either, up to 7.3% of the total market is well above the normal Sat.1 level.

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